DNA Business, A Gene Gold Rush

The hidden face of the DNA business: test reliability, win-win deal between testing sites and the

pharmaceutical industry, aggressive marketing methods, unintended uses of our data. Embark on an

international investigation shot in several countries: USA, New Zealand, France, Germany and elsewhere.

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Big Pharma’s latest grail: maximizing profits by purchasing massive amounts of data collected by DNA

testing services.

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Directed by investigative journalist Olivier Toscer (Berlusconi and the Mafia) and written by Laurent Mizrahi

(author of the best-selling Blob: A Genius without a Brain)

Some 26 million people around the world have already answered the siren calls of the clever marketing campaigns for companies offering at-home personal DNA testing.  But are the results reliable? What happens to our data? Who uses it and what do they do with it?   An investigation into the transformation of DNA testing into an at-home service, which is using a new scientific frontier as a springboard to propel us into the era of commodification of genetic data.
GenresDocumentary
DirectorOlivier Toscer
LanguageEnglish
SubtitlesEnglish
Runtime0 mins
Available1 Dec 2026
TerritoriesWorldwide

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