Over the past decade, Kojey Radical has cemented himself as one of the most creative and unique voices in British music. His debut album Reason to Smile (2022) was released to critical acclaim, and saw him emerge as one of the defining voices in UK culture. Landing at No.11 on the UK Album Charts, nominated for the Mercury Prize as well as two MOBO Awards, Best New Artist at 2023 BRIT Awards and Best Contemporary Song at the Ivor Novello Awards, he was soon after tapped by the British Fashion Council to host the 2023 and 2024 editions of The Fashion Awards as his stock in music and wider culture continued to rise. This short film was released to accompany his sophomore album of the same name in 2025.